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The leading business technology event - INTEROP will start their sessions on November 18, 2010. IT professionals will gather in New York to discuss "Mobile business tracks". Within 3 days, the scientists, politicians and businessmen will cover the problems of contemporary mobility, mobile security, operating systems, wireless LANs, cellular services, management strategies and many more. Every day of the conference will be devoted to different questions. On the agenda of November 18 are points on Wireless and Mobile Technologies. November 19 - is a D-Day for Smartphones and beyond. November, 20 - the last day of the session - will cover the issues of Wireless Management and Operations. INTEROP - the place, where professionals meet!

Are you interested in mobile business? Keep abreast of the latest industry innovations? Looking for the urgent and topical survey? Welcome to mobile business magazine! Here you can find actual telecom news and communication solutions, hottest reports on location based services (LBS) and cloud net, latest information on mobile security and apps. You want to know which of the mobile company are going to green? Ask mobile business magazine and its competent editorial team! Have you ever heard the name of Jason Laight, Richard Leyland, Jason Ellis from Symantec or Olivier Beaujard? Mobile business magazine woks with professionals and for professionals!

The mobile industry - is the most progressive and developed technological branch, which brings enormous profit to leading cellular communication operators, mobile phone producers and brokers. To be in the swim nowadays means to rule the world. So where you can find trustworthy daily news service to cover the key issues of mobile business? Mobile Business Briefing (MBB) that is published by the association for the worldwide mobile communications industry - is the information source, you can trust! You want to know the shape of tomorrow's mobile world? Visit mobilebusinessbriefing.com!

Life is never the same. People are getting smarter and world became handier from year to year. Nowadays, there are no civilized people societies who haven’t heard about mobile. Mobiles are everywhere – on earth, in flight, in pockets and in minds.

Mobile phone isn’t a communication facility any more. The mobiles have all the possible services a person need. And it becomes more and more advanced. Text and picture messaging, capability to listen and record files, play films, facility to give documents by Bluetooth technology and many others makes life of a person more comfortable and light.

Some more comfort? You’re welcome! Please, have an opportunity to purchase equipments and services on request, that weren’t possible before.

How’s that? Simple, with the revolutionary Apple device – iPhone mobile ability to purchase goods with the help of an application. Basically, it means that Apple starts a new mobile reality and micro-economy, with special shopping means for the customers, specific facilities for application developers and ability to gain the profit to its own Apple cheek.

It gives a great chance for mobile advertising that was seen as the poor alternate of Internet advertising. Apple was the first company that realized its great potential and starts to explore the idea.

What’s the idea? Simple! Mobile advertising – is a targeting ad. No secret, that cell phone is a very personal thing. Owing personal database (age, occupation) – gives the opportunity for purposeful advertising, “hit the mark” sales promotion.

Many companies now make their sustainable income by selling the mobile services. But mobile advertising is the future fastest growing market segment, suppose, after Internet. It will give millions of people employment, tax proceeds - to Treasury and billions of dollars after-tax profit - to cellular communication operators, mobile phone producers and brokers. Apple was the first who realized it.

Mobile advertising market will grow with the understanding of its capabilities and market capacities. Producers will flood the market with devices that will be similar to iPhone facilities. That’ll be cheaper, qualitative and mass distributed. But before that, Apple Company monopolizes the mobile advertising market and cash out. That’s a gift of saying the right thing at the right time.